Announces Authentication Support Service for Luxury Handbags powered by Entrupy

MEDIA ALERT Announces Authentication Support Service for Luxury Handbags

powered by Entrupy is pleased to announce its partnership with Entrupy - World's first and most-trusted only technology driven solution for luxury handbag authentication, to bring technology driven authenticated luxury handbags and accessories to the mass. is the most significant platform in Vietnam for luxury enthusiasts to share and trade luxury products. Its main focus aims on the secondary market of luxury good (as known as pre-loved products). Acknowledging the fact that counterfeit business tops all matters and authentication plays the most key value yet no applied technology seems to work thoroughly, is upholding its partnership with Entrupy to become the first and the largest resell platform who is able to guarantee authenticity for their luxury handbags, leading the luxury marketplace in Vietnam and further in all Southeast Asia.

Joolux LCC (Joolux Luxury Certification Center) is one main division under, specialized for all authentication related concerns, which benefits customers with only trusted information and technology driven authentication solutions. Its mission is to deliver the best experience to customers in sharing and trading their interested luxury products, both physically and perceptually. A team of devoted enthusiasts, pairing up with technology support from Entrupy, Joolux LCC ensures 1) luxury handbags’ authentication support and 2) customers’ betterment are taken into account on top of all.

Entrupy’s team of technologists have created the only technology-driven solution for the authentication of high-value luxury goods. Using microscopic images and computer vision algorithms, Entrupy confirms the authenticity of selected luxury items rapidly and efficiently, which in turn builds trust to high-value luxury transactions. Launched in 2016 after 4 years of R&D, Entrupy manages to provide scalable technology capable of authenticating luxury products from brands including Louis Vuitton, Gucci, Chanel, Hermès, Fendi, Dior, and more.

About is a premier peer to peer community-driven e-commerce platform for trading authentic preloved luxury products in Vietnam and abroad, one of the largest retailers in the area. operates its business under a philosophy that customers, even in a secondary market, deserve a professional marketplace with authenticated luxury items and high class services. therefore teams up experienced professionals and applied modern technology to build a so-called pre-loved luxury ecosystem, where luxury lifestyle is more accessible and affordable.

About Entrupy

Entrupy is a hardware-enabled SaaS company, privately held and based in New York City that develops computer vision algorithms and microscopy to bring trust to transactions of high-value physical goods, which is currently used by hundreds of secondary resellers and marketplaces worldwide, Entrupy certification is available for goods from brands often sold at all five Pronto Pawn locations, such as Louis Vuitton, Gucci, Balenciaga, Chanel, Dior, Fendi and more. The service launched in 2016, following four years of research led by Ashlesh Sharma, Vidyuth Srinivasan and Lakshminarayanan Subramanian, Professor at New York University. The firm’s investors include DG Lab Fund, deep learning pioneer, Yann LeCun – Facebook AI Research (FAIR) Director, serial entrepreneur and investor Zach Coelius, cloud computing pioneer and Google VP of Infrastructure Eric Brewer, and Japanese venture capital firm, Accord Ventures.

For further information, learn more about Entrupy at or related video on